Strategic Communication BA

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Communication is key—master it with RIC's Strategic Communication bachelor's degree.

Kiara Romba, double major in strategic communication and data analytics

Our Strategic Communication program prepares you to lead in PR, marketing, and media.

Every organization needs people who can turn a message into momentum — that's a strategic communications major. RIC's program builds real skills in social strategy, brand messaging, and persuasive writing, then puts them to work on live campaigns, not case studies. Whether you're headed toward public relations, marketing, or media, a strategic communication degree from RIC gives you the portfolio and experience employers want. Considering a bachelor of strategic communication? RIC offers faculty who've done the work and a curriculum built for where the field is headed.

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Two Can't-Miss November Events!

Apply to RIC for Free Day

One Day Only! Join students from across 91³Ô¹ÏÍø Island on November 16 and apply free to 91³Ô¹ÏÍø! Take advantage of Apply to RIC for Free Day and we'll waive your $50 application fee.

Fall Open House

On November 7, from 12:30–4 pm, come see all that RIC has to offer. Discover how we prepare students for success through in-demand academic programs, hands-on learning and state-of-the-art facilities.

How to Apply Free Open House Details & Registration
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High-Demand Communication Careers

  • Communications Director
  • PR Specialist
  • Press Secretary
  • Marketing Manager
  • Speech Writer
  • Social Media Coordinator

Why Earn a Strategic Communication BA Degree at RIC?

  • The U.S. Bureau of Labor Statistics projects above average growth for media and communication occupations over the next 10 years, with median annual wages above the national average for all occupations.
  • As a Strategic Communication major, you learn critical forms of strategic communication, such as public relations, marketing, crisis communication, and online communication, that help ensure your messages not only reach but connect with your audience and support your company’s strategic goals.
  • Our small class sizes provide Strategic Communication degree students with opportunities for hands-on learning and faculty mentorship.
  • Topics covered include: public relations, persuasion, news writing, crisis communication, public presentations, political communication, and organizational communication.
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Join Our Community

We're thrilled that you're interested in 91³Ô¹ÏÍø and we want to make sure that nothing stands in your way of pursuing a RIC degree. Just let us know how we can help you with your next steps.

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More Program Specifics

Understand the courses you’ll take, the curriculum requirements to meet, and the concepts you’ll gain mastery of. Get the detailed information you’re looking for.

The RIC Advantage

Our nationally recognized academic programs and our affordability make 91³Ô¹ÏÍø the best value for a four-year college degree in the region.

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Our beautiful 180-acre campus is just 40 minutes from the beach, 1 hour from Boston & 3 hours from NYC.

Communication Faculty

Ensuring That You'll Be Ready

Giselle Auger

Giselle Auger

“A degree in strategic communication gives graduates the flexibility to succeed in a variety of fields in a continually changing communication landscape. Their skills are needed in traditional organizational communication, in social media management and when utilizing the power of newer media channels like TikTok.â€

– Professor of Communication

The Right Fit

Program Details

Course Information

General Education

All degree programs require the completion of one 3-4 credit course in each of the nine General Education categories and the completion of at least 40 total credits of General Education courses. The General Education Program provides a foundation for deeper study in a wide range of academic disciplines, enabling students to develop the skills and habits of mind necessary for full participation in an increasingly complex world.

General Education at RIC
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Take the Next Step!

Department of Communication

Our mission is to prepare students to communicate effectively as professionals and citizens in our state, nation and the world.

Kimberly Martin

Dr. Kimberly A. Martin

Associate Professor